I am sure many of you have felt the pressure from clients that they want you to be cheaper or they want you to be faster but they still want your same high quality. This has become a common refrain at one of our practices that has a lot of race-horse clientele. They are price sensitive and used to working in a commodity driven environment. We have come up with a solution that seems to work for everyone. We have a sign at the reception area that states.
Our services and products can be
Our clients now know that if they want lab results as soon as they are done they will pay a premium because this means contacting their vet and getting them to drop everything to get an interpretation. If they can wait until the next day they will pay the regular price. Likewise, if they want us to do a cheap and fast preg check? You get the idea.
We can’t be all things to all people. If a choice is given most people prefer good or better. Those that want cheap at the expense of quality are not the clients we want. With this sign we are upfront about it just like some of our (ex) clients are upfront about wanting cheap. There is nothing wrong in letting your clients know the type of practice you are. It sure cuts down on the headaches from upset clients that were expecting one thing and got another and the stress level amongst your vets and staff is a lot lower.
What does everyone else do to announce the type of practice they are?