I am sure many of you have felt the pressure from clients that they want you to be cheaper or they want you to be faster but they still want your same high quality. This has become a common refrain at one of our practices that has a lot of race-horse clientele. They are price sensitive and used to working in a commodity driven environment. We have come up with a solution that seems to work for everyone. We have a sign at the reception area that states.

Our services and products can be

cheap

fast

good

Pick 2

 

Our clients now know that if they want lab results as soon as they are done they will pay a premium because this means contacting their vet and getting them to drop everything to get an interpretation. If they can wait until the next day they will pay the regular price. Likewise, if they want us to do a cheap and fast preg check? You get the idea.

We can’t be all things to all people. If a choice is given most people prefer good or better. Those that want cheap at the expense of quality are not the clients we want. With this sign we are upfront about it just like some of our (ex) clients are upfront about wanting cheap. There is nothing wrong in letting your clients know the type of practice you are. It sure cuts down on the headaches from upset clients that were expecting one thing and got another and the stress level amongst your vets and staff is a lot lower.

What does everyone else do to announce the type of practice they are?

 

57 comments
  1. Mike, I love this. It is a concept that works not only in the equine vet industry, but really any service industry!

  2. Thanks Matt,

    Most things we discuss are relevant to other industries. I can’t see you making a good and fast website cheaply. Hope all is well.

  3. Moving and powerful! Youve certainly got a way of reaching people that I havent seen very often. If most people wrote about this subject with the eloquence that you just did, Im sure people would do much more than just read, theyd act. Great stuff here. Please keep it up.

  4. Have you ever thought about adding a little bit more than just your thoughts? I mean, what you say is important and everything. But its got no punch, no pop! Maybe if you added a pic or two, a video? You could have such a more powerful blog if you let people SEE what youre talking about instead of just reading it.

  5. If I might –perhaps you should consider adding a few images. I dont mean to disrespect what youve said; its very enlightening, indeed. However, I think would respond to it more positively if they could be something tangible to your ideas. Keep it up, but put a little more into it next time.

  6. The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

  7. Im a huge fan already, man. Youve done a brilliant job making sure that people understand where youre coming from. And let me tell you, I get it. Great stuff and I cant wait to read more of your blogs. What youve got to say is important and needs to be read.

  8. Good is the best, cheap and fast work doesn’t make any sense the work should be good…..

  9. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

  10. I must say that overall I am really impressed with this blog.It is easy to see that you are passionate about your writing. If only I had your writing ability I look forward to more updates and will be returning.

  11. What I dont understand is how youre not even more popular than you are now. Youre just so intelligent. You know so much about this subject, made me think about it from so many different angles. Its like people arent interested unless it has something to do with Lady Gaga! Your stuffs great. Keep it up!

  12. Im a huge fan already, man. Youve done a brilliant job making sure that people understand where youre coming from. And let me tell you, I get it. Great stuff and I cant wait to read more of your blogs. What youve got to say is important and needs to be read.

  13. Good luck getting people behind this one. Though you make some VERY fascinating points, youre going to have to do more than bring up a few things that may be different than what weve already heard. What are trying to say here? What do you want us to think? It seems like you cant really get behind a unique thought. Anyway, thats just my opinion.

  14. Love, love, LOVE this blog! You say everything that Im thinking and more. Youve definitely shed light on a subject that not many people can argue with. Youre so good at getting what you want to say out there in a way thats intelligent and entertaining. Im really impressed, man. REALLY impressed.

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  17. Good luck getting people behind this one. Though you make some VERY fascinating points, youre going to have to do more than bring up a few things that may be different than what weve already heard. What are trying to say here? What do you want us to think? It seems like you cant really get behind a unique thought. Anyway, thats just my opinion.

  18. If I might –perhaps you should consider adding a few images. I dont mean to disrespect what youve said; its very enlightening, indeed. However, I think would respond to it more positively if they could be something tangible to your ideas. Keep it up, but put a little more into it next time.

  19. Oh my goodness! Youre so right! I really dont think anyones put it that way before! You must be an expert on this because you just made it so easy to understand, made me want to learn more about it! Do you, like, study this subject because you seem to be so in tune with the issue? Keep it up, man. Youve got a great mind for it!

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  25. Can I just say, this blog is what got me through the day today. Every time I read it, I just get more and more excited about whats next. Very refreshing blog and very refreshing ideas. Im glad that I came across this when I did. I love what youve got to say and the way you say it.

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  28. That is nice to definitely find a website where the websiteger knows what they are talking about.

  29. I dont know what it is about this blog that turns me off so much, but you just dont seem to get me excited. I dont know if its the lack of content or just the way you wrote it. But you really dont seem to understand that your readers may not agree with you. Youre really just too out there for me.

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  31. Im impressed, I must say. Very rarely do I come across a blog thats both informative and entertaining, and let me tell you, youve hit the nail on the head. Your blog is important; the issue is something that not enough people are talking intelligently about. Im really happy that I stumbled across this in my search for something relating to this issue.

  32. The occurrence of volcanoes on Earth is closely related to the zone górotwórczości young and active areas earthquakes. The association of these phenomena explains the theory of plate tectonics the lithosphere. In places where a plate of lithosphere penetrates into the second, the volcanoes formed along one edge – on the continent and along the oceanic trenches, such as the Pacific coast, southern Europe, Japan, the

  33. For what its worth, the layout is definitely amazing. You know how to balance writing and images/videos. However, I cant get over how little you actually bring to light here. I think that everyones said the same thing that youve said over and over again. Dont you think its time for something more?

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  38. You sure do know what youre talking about. Man, this blog is just great! I cant wait to read more of what youve got to say. Im really happy that I came across this when I did because I was really starting to get bored with the whole blogging scene. Youve turned me around, man!

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  43. I just cant stop reading this. Its so cool, so full of information that I just didnt know. Im glad to see that people are actually writing about this issue in such a smart way, showing us all different sides to it. Youre a great blogger. Please keep it up. I cant wait to read whats next.

  44. Dude, please tell me that youre going to write more. I notice you havent written another blog for a while (Im just catching up myself). Your blog is just too important to be missed. Youve got so much to say, such knowledge about this subject it would be a shame to see this blog disappear. The internet needs you, man!

  45. I just cant stop reading this. Its so cool, so full of information that I just didnt know. Im glad to see that people are actually writing about this issue in such a smart way, showing us all different sides to it. Youre a great blogger. Please keep it up. I cant wait to read whats next.

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  47. Im a huge fan already, man. Youve done a brilliant job making sure that people understand where youre coming from. And let me tell you, I get it. Great stuff and I cant wait to read more of your blogs. What youve got to say is important and needs to be read.

  48. Can I make a suggestion? I think youve got something good here. But what if you added a couple links to a page that backs up what youre saying? Or maybe you could give us something to look at, something that would connect what youre saying to something tangible? Just a suggestion.

  49. You sure do know what youre talking about. Man, this blog is just great! I cant wait to read more of what youve got to say. Im really happy that I came across this when I did because I was really starting to get bored with the whole blogging scene. Youve turned me around, man!

  50. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

  51. Ive been meaning to read this and just never got a chance. Its an issue that Im very interested in, I just started reading and Im glad I did. Youre a great blogger, one of the best that Ive seen. This blog definitely has some information on topic that I just wasnt aware of. Thanks for bringing this stuff to light.

  52. Dude, please tell me that youre going to write more. I notice you havent written another blog for a while (Im just catching up myself). Your blog is just too important to be missed. Youve got so much to say, such knowledge about this subject it would be a shame to see this blog disappear. The internet needs you, man!

  53. Have you ever thought about adding a little bit more than just your thoughts? I mean, what you say is important and everything. But its got no punch, no pop! Maybe if you added a pic or two, a video? You could have such a more powerful blog if you let people SEE what youre talking about instead of just reading it.

  54. Cool. I admit, I was planning on posting about this field today. You’ve forced me to move my reasoning.

  55. I question if this will emerge as a growing trend. My speculation is that by the arrival of the subsequent olympics, this will be a widely-known craze. Very interesting in out-reporting the magazines on this one.

  56. Net neutrality would be a good start to regaining control over these skin problems that think they own the world. Seems that big drug companies doesn’t even want to talk about it though.

  57. I hate when mothers don’t disipline their offspring in open settings.

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