I was fortunate to attend a workshop that Wynnie Zuchowski led to a group of veterinarians and practice managers on creating buyer personas. I had never heard anyone in our profession discuss this subject so well. It is a fundamental part of a marketing strategy and we never seem to do this as veterinarians.
Wynnie is an outstanding presenter and I chatting with her would give listeners to our podcast a comprehensive overview to the subject.
This podcast is brought to you by Oculus Insights – Business Education and Training for the Veterinary Profession. To learn more about the educational programs offered by Oculus Insights visit there website at www.OculusInsights.net
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