In this episode, I talk with Susie Elliot, Digital Sales Specialist with Royal Canin Canada. We talk about how e-commerce can help improve customer compliance, drive client loyalty and improve the customer experience through convenience.
I created McKee-Pownall Equine Services with my wife, Dr. Melissa McKee, in 2002. Since then we have grown to include 4 equine hospitals. Even as a veterinary student I have had a strong interest in the business side of veterinary practice. I realized that having a strong business foundation in a hospital or clinic will give the framework to hire the best vets and staff and provide the best medical care. You can’t do that if the veterinary owner hates the business side of things or if the veterinary hospital is struggling to pay its bills because of poor financial management.