Robert Magnus is an accomplished senior executive and thought leader with over thirty years in the veterinary health care and business consulting industries. He is the founder and past CEO of Wisconsin Equine Clinic & Hospital, a full-service nationally renowned equine referral hospital and ambulatory practice established in 1992. Starting this business as a solo practitioner, he guided the growth of this practice to include over twelve veterinarians and twenty-five support staff. In 2005 he founded Equine Business Management Strategies LLC, an executive business education program for the equine veterinary industry. Robert joined the business consulting firm, Oculus Insights LLP with two colleagues; Mike Pownall from Canada and Joop Loomans from Holland. Together this team has expanded business education offerings on a global level to the veterinary profession beyond North America including Europe, Australia, New Zealand and China. The Oculus scope of services has grown to include; full operational management services, business project consulting, HR management services, meeting facilitation, and animal health industry B2B collaboration. The driving forces are to utilize insights, evidence-based business concepts, and our experiences to implement positive outcomes for our clients.
Robert enjoys sharing his passion for learning and enthusiasm for business with his peers. He has presented multiple times for the American Association of Equine Practitioners (AAEP) Annual Convention and other national programs on topics such as: Benchmarking & Performance Metrics, Marketing in Practice, Value Drivers, Growth Strategies, The Business News Hours, Pricing Strategies, Business Case Reports, Wellness Programs, and more. He has published on the use of Financial Statements in Practice, Marketing Your Practice, Management by Fire, Prescription Management and other pressing issues in the marketplace.
Internationally, Robert has presented on the topics of Negotiation Training, Marketing Strategy, Benchmarking, Dashboards, KPIs, Operational Metrics, Improving Profitability, and Preparing Your Practice for The Future. Currently Robert serves on several boards including as Chairman of the Board for a select group of practices Oculus offers management services for in the United States. He is the Managing Partner of Oculus Insights – North America and may be reached at