I read nine great business books in 2020. I actually read about 30 business books, but many suffer from trying to make a book…
Category: Opinion
The Value of a Great Veterinary Brand
I was listening to the Bob Lefsetz podcast the other day. He is a long time thought leader in the music industry and has…
Can your Staff Save you from a Brutal Google Review?
Not too long ago my husband and I attended a veterinary business conference at a well-known resort North of where we live. I was…
Practicing telemedicine: added value or increased risk for your practice
If you want to get a group of veterinarians in a heated discussion start talking about Telemedicine. I have been in several meetings when…
Summary of Key Note Speaker AAEP: Abraham Verghese
An infectious disease physician and a writer, Abraham Verghese is Senior Associate Chair, and Professor of the Theory and Practice of Medicine in the Department…
Mars’ Forward Vertical Integration Strategy!
Guest Blog by Professor Ger Hofstee Dean of our MBA Program for Veterinarians The global pet food market was worth around US$ 94 Billion in…