I was listening to the Bob Lefsetz podcast the other day. He is a long time thought leader in the music industry and has…
Tag: Marketing
Is Your Veterinary Business Spending Too Much to Get Clients?
As business owners we typically only use a handful of metrics, or Key Performance Indicators, (KPI) to assess how well our business is doing.…
Bronwyn Zuchowski on Creating Customer Profiles – Podcast
I was fortunate to attend a workshop that Wynnie Zuchowski led to a group of veterinarians and practice managers on creating buyer personas. I…
Tales of a Veterinarian in an EMBA: If I Survived Biochem can I Learn Analytics?
As I approach the last module for the 1st term of my EMBA I have been reflecting on what has been the most challenging…