I had heard social networking was the way to go to promote our business. It sounded good in theory and recently I was pleased to have had some interactions that have made me a believer. Before I go further a little primer on social networking. The key is maximizing the amount of people that can link to you. With every person who touches your social network you can potentially have access to all of their social groupsk. This can be done with your web page as the ultimate focal point. It is the reservoir of information. Everything that a person wants to know about you or your business is on the website. Most of this information does not change very often and doesn’t usually involve two way communication. For that you can use Facebook, Twitter, Blogs and other social media sites for immediate interactions. When you want to get the word out quickly to many people this is the what you do. These instant contact networks ultimately drive traffic to your web site.
So what happened to make me a believer?
We are planning a client education day to educate current and potential clients and support some local horse charities. We posted this on our Facebook page where we have 236 fans. Immediately a friend, Sarah Pratt, from www.horsejobs.ca commented that she was looking forward to the event. A day later she commented again asking if we were looking to sell tables for vendors at the event. How did she guess? It gets better. Through the Facebook page she joined my Twitter feed. When I posted that I had a new blog she joined up to this blog and created a link from my blog to her blog. Wow. From one mention on our Facebook page I have a new follower to my Twitter account, a subscriber to this blog and a great company who wants to support our charity client education event. Sarah is very active in social networking so now all of her friends, fans and followers know about what we are doing. Amazing. By the way check out her blog at http://horsejobs.ca/blog/.
Last week we posted on our Facebook page and on my Twitter feed that online registration is available for the client ce day event. I kid you not that within one hour 4 people had signed up and paid for their registration. And of course we have increased the chances that we will be exposed to the social networks of these registrants. Not bad for a brief mention on a web page. I should also mention that the total cost to us was free.
I am excited because I have just begun scratching the surface of social networking. Our plan is to keep adding regular content to our Facebook and Twitter feeds. One of the things I have learned is that regular content that offers value is rewarded by more followers. Already one of our associates, Dr. Michelle Courtemanche has begun tweeting on Twitter. You can find her at MTCDVM when you search on Twitter. We will begin sending out email blasts to clients promoting our client ce day and our new preventative health plan for horses. I will post any new and exciting surprises we discover as we delve deeper into the world of social networking.
There are two great books to read to get a good overview of this subject.
“Six Pixels of Separation” by Mitch Joel
“Crush it” by Gary Vaynerchuck.
Please let me know of your experiences good and bad with social networking!